Cafe Juridique

The latest Café Juridique, held on May 31st, explored the transition from passion to profit for artists, focusing on the crucial steps of turning art into a sustainable business. Moderated by Frank Matinou Samuel, Program Coordinator of Research and Knowledge Development, the session featured profound insights from Malaika Uwamahoro, a renowned performing artist, and Rita Chindah Anwiri, a respected lecturer, arbitrator, podcaster, and consultant.

Malaika shared her journey from a passionate poet to a professional artist, highlighting key career moments that motivated her to professionalize her art. She discussed the challenges of balancing artistic integrity with commercial demands and offered effective marketing and financial management strategies in the art industry. Rita emphasized the importance of protecting artists' intellectual property, detailing the benefits of image rights and IP licensing as part of a commercial strategy. She provided practical advice on navigating local and international legal landscapes to secure and monetize creative content.

The discussion highlighted the evolving role of digital platforms in expanding opportunities for artists to reach global audiences and the importance of leveraging innovative technologies to enhance artistic expression and audience engagement. This engaging session not only provided valuable strategies for artists aspiring to commercialize their work but also highlighted the performing arts' significant impact on addressing social and cultural issues.

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